Work

Identifying Innovators in Consumer Product Markets

Year: 1992

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569210022498

Authors: Ronald Goldsmith, Leisa Reinecke Flynn

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1980863635

FWCI: 1.931

Cites:

Cited by: 284

Related to: 9