Work

Book Review: Research Methods in the Behavioral Sciences

Year: 1954

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224295401900220

Authors: Donald F. Blankertz, L. Festinger, D. Katz

Language: English

Topic: Business Strategies and Management Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981358475

Cites:

Cited by: 705

Related to: 5