Work

Franchisor strategy and firm performance: Making the most of strategic resource investments

Year: 2009

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2009.07.001

Authors: William E. Gillis, James G. Combs

Institutions: University of South Alabama, Florida State University

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1981664124

FWCI: 12.49

Cites: 14

Cited by: 74

Related to: 10