Work

Adopter categories in the acceptance process for consumer durables

Year: 1996

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429610126560

Authors: Eva Martínez, Yolanda Polo

Institution: Universidad de Zaragoza

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982045201

FWCI: 2.004

Cites: 26

Cited by: 43

Related to: 10