Brand Name Translation Model: A Case Analysis of US Brands in China
Year: 2016
Type: book-chapter
Source: Palgrave Macmillan UK eBooks
Authors: Lily C. Dong, Marilyn M. Helms
Institutions: University of Kentucky, Dalton State College
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1982164574
