Work

Modeling Multinational Diffusion Patterns: An Efficient Methodology

Year: 1989

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.8.3.231

Authors: Hubert Gatignon, Jehoshua Eliashberg, Thomas S. Robertson

Institution: University of Pennsylvania

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982329432

FWCI: 5.244

Cites: 38

Cited by: 325

Related to: 10