Work

2002 AMA Winter Educators' Conference : marketing theory and applications

Year: 2002

Type: book

Source: American Marketing Association eBooks

Authors: Kenneth R. Evans, Lisa K. Scheer

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982661265

FWCI: 0.859

Cites:

Cited by: 26

Related to: 10