Work

Comparison Effects on Preference Construction

Year: 1999

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209564

Authors: Ravi Dhar, Stephen M. Nowlis, Steven J. Sherman

Institution: Yale University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982909608

FWCI: 2.047

Cites: 38

Cited by: 136

Related to: 10