Work

Marketing Asset Accounting: Scope and Rationale

Year: 1986

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004625

Author: Nigel Piercy

Institution: Cardiff University

Language: English

Topic: Accounting Theory and Financial Reporting

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982976188

FWCI:

Cites: 13

Cited by: 23

Related to: 10