Work

Global Marketing Channels and the Standardization Controversy

Year: 1997

Type: article

Source: Journal of Global Marketing

DOI: 10.1300/j042v11n01_04

Authors: Bert Rosenbloom, Trina Larsen, Rajiv Mehta

Institutions: Drexel University, Loyola University New Orleans

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983128910

FWCI: 3.626

Cites: 42

Cited by: 56

Related to: 10