Work

Professional Selling and Relationship Marketing: Moving from Transactional Role-Playing to Partnering

Year: 1995

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/027347539501700307

Authors: John F. Tanner, Stephen B. Castleberry

Institutions: Baylor University, University of Minnesota, University of Minnesota, Duluth

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1983129081

FWCI: 2.925

Cites: 16

Cited by: 11

Related to: 10