Work

Building corporate image through societal marketing programs

Year: 2007

Type: article

Study design: Observational Study

Source: Society and Business Review

DOI: 10.1108/17465680710825442

Authors: Apisit Chattananon, Meredith Lawley, Jirasek Trimetsoontorn, Numchai Supparerkchaisakul, Lackana Leelayouthayothin

Institutions: Rangsit University, University of the Sunshine Coast, King Mongkut's Institute of Technology Ladkrabang, Srinakharinwirot University, Royal Thai Army

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983233013

FWCI: 4.735

Cites: 98

Cited by: 64

Related to: 10