This Sporting Mammon: A Normative Critique of the Commodification of Sport
Year: 2001
Type: article
Abstract: Since 1990 the commodification of popular sport has proceeded at a remarkable rate. Although this process has been apparent since pastimes such as 'folk football' were formally codified as sports in the 18th and 19th centuries, in recent times we have witnessed a qualitatively different kind of entry of market-centered\nprocesses into sport. I In the only truly global sport-association football or 'soccer'- this 'hyper-commodification' has involved the greater professionalization and global migration of players, the corporatization of clubs, the proliferation of merchandising, rule-changes to draw in new customers, and a general redefinition\nof the competitive structures and ethos of the sport. There is, understandably, intuitive unease among many members of the sporting community about these changes. How well-founded are these concerns?
Authors: Adrian J. Walsh, Richard Giulianotti
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1983359901