Work

Book Review: The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing

Year: 2000

Type: book-review

Source: Journal of Marketing

DOI: 10.1509/jmkg.64.2.122.18003

Author: Herbert Jack Rotfeld

Institution: Auburn University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983881908

Cites: 21

Cited by: 19

Related to: 10