Estrategias y modelos de negocio: aclaración de conceptos y terminología de la prensa en Internet
Year: 2013
Type: article
Abstract: The strategies and business models of the digital press have been studied for a large part of media management scholars. The use of economic and management terminology has caused their indiscriminate utilization and some confusion between the concepts. This research contributes to explain and settle terms about the strategies and business models developed by the digital press. The goal is to clarify the concepts and examine the most important digital newspapers examples.
Author: Manuel Goyanes Martinez
Institution: Universidade de Santiago de Compostela
Language: Spanish
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1984110695