Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program
Year: 1998
Type: article
Source: Journal of Marketing Education
Authors: Shyam J. Kamath, Bruce E. MacNab
Institution: California State University, East Bay
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W1984445554