Work

The largest segments that should not be served: higher education marketing serving the growing slacker segment

Year: 2008

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760810902512

Author: Herbert Jack Rotfeld

Institution: Auburn University

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1985019400

FWCI: 2.694

Cites: 3

Cited by: 5

Related to: 10