Work

Marketing the Business School: An Exploratory Investigation

Year: 1998

Type: article

Study design: Observational Study

Source: Journal of Marketing Education

DOI: 10.1177/027347539802000103

Authors: Victoria Bush, O. C. Ferrell, James L. Thomas

Institutions: University of Mississippi, University of Tampa, University of Central Oklahoma

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1985102121

FWCI: 2.858

Cites: 10

Cited by: 33

Related to: 10