Work

The benefits of relationship marketing for the consumer and for the fashion retailers

Year: 2004

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020410560018

Authors: Mercedes Marzo‐Navarro, Marta Pedraja‐Iglesias, Ma Pilar Rivera‐Torres

Institution: Universidad de Zaragoza

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985107138

FWCI: 5.772

Cites: 22

Cited by: 96

Related to: 10