Work

Compete: A Dynamic Marketing Simulation

Year: 1975

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250134

Authors: James B. Cloonan, A. J. Faria, D. G. Johnstone, R. O. Nulsen

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985236891

FWCI: 6.122

Cites:

Cited by: 39

Related to: 10