Work

Authenticity and the textual persona: postmodern paradoxes in advertising narrative

Year: 1994

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(94)90014-0

Author: Barbara Stern

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985378424

FWCI: 11.02

Cites: 73

Cited by: 161

Related to: 10