Work

Involving organizational buyers in new product development

Year: 1995

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(94)00083-9

Author: Kwaku Atuahene-Gima

Institution: City University of Hong Kong

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985425633

FWCI: 0.882

Cites: 19

Cited by: 65

Related to: 10