Work

Paid-Versus Donated-Media Strategies for Public Service Announcement Campaigns

Year: 1996

Type: article

Source: Public Opinion Quarterly

DOI: 10.1086/297737

Authors: John P. Murry, Jr., Antonie Stam, John L. Lastovicka

Institutions: University of Iowa, University of Georgia, Arizona State University, Case Western Reserve University, Wireless Power & Communication (Norway)

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1985452137

FWCI: 35.47

Cites: 19

Cited by: 44

Related to: 10