Work

Behavioural aspects of marketing information systems

Year: 1986

Type: article

Study design: Observational Study

Source: Omega

DOI: 10.1016/0305-0483(86)90009-5

Authors: David Jobber, Martin Watts

Institution: University of Bradford

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: University of Manchester

OpenAlex ID: W1985666035

FWCI: 9.679

Cites: 23

Cited by: 18

Related to: 10