OpenAlex
Signaling advertising by multiproduct firms
Work
Year: 2011
Type: article
Source: International Journal of Game Theory
Authors Cesaltina Pacheco Pires, Margarida Catalão‐Lopes
Institutions University of Évora, University of Lisbon
Cites: 14
Cited by: 4
Related to: 10
FWCI: 0.512
Citation percentile (by year/subfield): 81.71
Topic: Consumer Market Behavior and Pricing
Subfield: Marketing
Field: Business, Management and Accounting
Domain: Social Sciences
Open Access status: closed