Work

Towards practical relevance — Delivering superior firm performance through digital customer experience strategies

Year: 2014

Type: article

Source: Journal of Direct Data and Digital Marketing Practice

DOI: 10.1057/dddmp.2014.20

Author: Philipp Klaus

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1985808751

FWCI: 2.933

Cites: 24

Cited by: 39

Related to: 10