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Predicting Consumption, Wine Involvement and Perceived Quality of Australian Red Wine

Year: 2009

Type: article

Abstract: Australian wine drinkers' (n = 310) questionnaire responses measured consumption dimensions, product involvement, subjective knowledge, personality traits and socio-demographics to predict red wine consumption and perceived quality. Total red wine consumed/week was predicted by wine involvement (product involvement); being male and self-monitoring (ability); the number of days/week drinking red wine was predicted by age and wine involvement (product sign) and higher income. Higher self-monitoring predicted buying more expensive wine. Wine involvement was predicted by wine subjective knowledge, reward responsiveness, need for cognition and, negatively, by impulsivity (non-planning). Perceived quality was predicted by sensitivity to reward and older wine company and, negatively, by higher expenditure.

Source: Journal of Wine Research

DOI: 10.1080/09571260903450963

Author: David Cox

Institutions: Commonwealth Scientific and Industrial Research Organisation, Bible College of South Australia, Health Sciences and Nutrition

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funders: U.S. Department of Agriculture, Australian Government, Commonwealth Scientific and Industrial Research Organisation

OpenAlex ID: W1986311482

FWCI: 17.58

Cites: 86

Cited by: 67

Related to: 10