Work

Strategy, technology and organisational alignment: Key components of CRM success

Year: 2005

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.dbm.3240268

Authors: Mary Lou Roberts, Raymond R Liu, Karyl Hazard

Institutions: Boston College, University of Massachusetts Boston

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1986326350

FWCI: 8.474

Cites: 5

Cited by: 71

Related to: 10