Work

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

Year: 2009

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.73.6.119

Authors: V. Kumar, Denish Shah

Institution: Georgia State University

Language: English

Topic: Financial Reporting and Valuation Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986719200

FWCI: 45.31

Cites: 46

Cited by: 310

Related to: 10