Work

Valuing marketing's contribution

Year: 2000

Type: article

Source: European Management Journal

DOI: 10.1016/s0263-2373(00)00006-2

Author: Peter Doyle

Institution: University of Warwick

Language: English

Topic: Financial Reporting and Valuation Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986757771

FWCI: 9.45

Cites: 17

Cited by: 91

Related to: 10