Work

Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale

Year: 2003

Type: article

Study design: Observational Study

Source: Journal of Consumer Research

DOI: 10.1086/374697

Authors: Nancy Wong, Aric Rindfleisch, James E. Burroughs

Institutions: Georgia Institute of Technology, University of Wisconsin–Madison, University of Virginia

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1986911624

FWCI: 12.86

Cites: 103

Cited by: 554

Related to: 9