Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
Year: 2013
Type: article
Source: Expert Systems with Applications
Authors: Rami N. Khushaba, Chelsea Wise, Sarath Kodagoda, Jordan Louviere, Barbara E. Kahn, Claudia Townsend
Language: English
Subfield: Cognitive Neuroscience
Field: Neuroscience
Domain: Life Sciences
Open Access status: closed
Funder: University of Miami
OpenAlex ID: W1987015068