Work

The potential for using humor in global advertising

Year: 1996

Type: article

Source: Humor - International Journal of Humor Research

DOI: 10.1515/humr.1996.9.2.143

Author: LYNETTE S. UNGER

Language: English

Topic: Humor Studies and Applications

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987019010

FWCI: 2.135

Cites:

Cited by: 21

Related to: 10