Work

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.38.3.281.18863

Authors: Douglas Bowman, Das Narayandas

Institutions: Emory University, Harvard University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987090924

FWCI: 24.62

Cites: 50

Cited by: 401

Related to: 10