Work

Navigating the new product development process

Year: 2003

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2003.09.004

Authors: Nikolaos Tzokas, Erik Jan Hultink, Susan Hart

Institutions: University of East Anglia, Delft University of Technology, University of Strathclyde

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987133294

FWCI: 8.686

Cites: 19

Cited by: 178

Related to: 10