Work

Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers

Year: 2011

Type: article

Study design: Observational Study

Source: Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

DOI: 10.1108/10595421111117489

Authors: Maktoba Omar, Ian Bathgate, Sonny Nwankwo

Institutions: Edinburgh Napier University, University of East London

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987308688

FWCI: 2.342

Cites: 64

Cited by: 38

Related to: 10