Work

Conducting Cross-National Research in Relational Marketing: A Discussion of Methodological Challenges

Year: 1999

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/s1441-3582(99)70198-9

Author: Nicole E. Coviello

Institution: University of Calgary

Language: English

Topic: Business and Management Studies

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1987470100

FWCI:

Cites: 36

Cited by: 5

Related to: 10