Work

Integrating QFD, AHP and Benchmarking in Strategic Marketing

Year: 1994

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858629410053470

Authors: Min Hua Lu, Christian N. Madu, Chu‐hua Kuei, Dena Winokur

Institutions: Monmouth University, Monmouth College, Pace University

Language: English

Topic: Quality Function Deployment in Product Design

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1988037460

FWCI: 2.579

Cites: 21

Cited by: 168

Related to: 10