Work

An experiment in changing corporate image in the financial services industry in the UK

Year: 1996

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876049610124581

Author: Emily Boyle

Institution: University of Ulster

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1988303222

FWCI: 1.679

Cites: 8

Cited by: 22

Related to: 10