Work

Relationship marketing and CRM: a financial services case study

Year: 2004

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254042000215177

Authors: Sally Dibb, Maureen Meadows

Institution: University of Warwick

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989227918

FWCI: 4.319

Cites:

Cited by: 81

Related to: 10