The Attentional Mechanism of Message Sensation Value: Interaction between Message Sensation Value and Argument Quality on Message Effectiveness
Year: 2006
Type: article
Source: Communication Monographs
Authors: Yahui Kang, Joseph Cappella, Martin Fishbein
Institution: University of Pennsylvania
Language: English
Topic: Media Influence and Health
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1989301619