Work

Fear appeals in social marketing: Strategic and ethical reasons for concern

Year: 2004

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20043

Authors: Gerard Hastings, Martine Stead, John Webb

Institutions: University of Stirling, The Open University, University of Strathclyde

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1989364164

FWCI: 12.85

Cites: 123

Cited by: 637

Related to: 10