Work

Skin color shades in advertising to ethnic audiences: The case of African Americans

Year: 2010

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260802707585

Authors: Stevie Watson, Corliss G. Thornton, Brian T. Engelland

Institutions: Rutgers, The State University of New Jersey, Georgia State University, Mississippi State University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

Funder: American Academy of Advertising

OpenAlex ID: W1989470283

FWCI: 2.87

Cites: 96

Cited by: 36

Related to: 10