An Investigation of Antecedents and Outcomes of Marketing Capabilities in Entrepreneurial Firms: An Empirical Study of Small Technology-Based Firms in Germany
Year: 2011
Type: article
Authors: Shahid Qureshi, Jan Kratzer
Institution: Technische Universität Berlin
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1990095613