Work

Innovation Characteristics, Perceived Risk, Permissibility and Trustworthiness in the Adoption of Mobile Marketing

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Convergence Information Technology

DOI: 10.4156/jcit.vol5.issue2.13

Authors: Geoffrey H. Tanakinjal -, Kenneth R. Deans -, Brendan J. Gray -

Institution: University of Otago

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990194233

FWCI: 3.55

Cites: 35

Cited by: 16

Related to: 10