Gender Differences in Perceptions and Use of Communication Technologies
Year: 2005
Type: article
Study design: Observational Study
Abstract: Understanding the factors influencing users’ adoption and use of emerging information technologies is a critical issue for researchers and practitioners. This research aims to deepen our understanding of the underlying phenomena of technology adoption and use by examining whether there are gender differences in the importance of the perceived innovation characteristics on communication technologies use intentions. Specifically, we investigate whether gender moderates the influence of perceived relative advantage, compatibility, ease of use, visibility, result demonstrability and critical mass on intentions to use a communication technology: instant messaging. Results suggest a strong moderation effect of gender between perceptions of relative advantage, ease of use, visibility, result demonstrability, critical mass and use intentions. Contributions and future directions for research are presented.
Authors: Virginia Ilie, Craig Van Slyke, Gina Green, Hao Lou
Institutions: University of Central Florida, Baylor University, Ohio University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1990232913