Work

Advancing use of norms for social marketing: extending the theory of normative social behavior

Year: 2014

Type: article

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-013-0109-5

Authors: Amanda Mabry, Michael Mackert

Institution: The University of Texas at Austin

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990247227

FWCI: 2.08

Cites: 65

Cited by: 17

Related to: 10