Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims
Year: 1994
Type: article
Source: Journal of Business Research
Authors: Frank R. Kardes, John Kim, Jeen-Su Lim
Institutions: University of Cincinnati, Oakland University, University of Toledo
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1990379408