Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods
Year: 2011
Type: article
Source: Expert Systems with Applications
Authors: Yung-Lan Wang, Gwo-Hshiung Tzeng
Institutions: Kainan University, National Yang Ming Chiao Tung University
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1990387600