The relative incidence of positive and negative word of mouth: A multi-category study
Year: 2007
Type: article
Authors: Robert East, Kathy Hammond, Malcolm Wright
Institutions: Kingston University London, Victoria University of Wellington
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Funder: Kingston University
OpenAlex ID: W1990406041